Counterfeit Education

About Counterfeiting

Bathmate is now more in demand than ever. Unfortunately, the strong reputation and popularity of the Bathmate brand has also caught the attention of those looking to profit from criminal activity, and as a result, counterfeit Bathmate merchandise is now making its way to the market. At Bathmate we're dedicated to fighting this problem.

Using a fake pump can be risky. Genuine and original Bathmate undergo strict quality control to meet high quality of standards for safety and efficiency. With fake pumps circulating, there is no evidence it has been manufactured and tested strictly to meet quality and safety. The materials used in manufacturing the fake products can be of inferior quality that easily breakdown and can cause irritation of the skin, pariticularly the comfort pad that comes in contact with the skin at the pubic area.

We take anti-counterfeiting extremely serious and we're working with worldwide customs authorities, trading standards and various law enforcement agencies to stop the shipment of counterfeit goods, preventing their sale and distribution.

We aim to take down any websites, sponsored links and online auctions that we believe are selling counterfeit Bathmate products. However, we are reliant upon third parties including internet service providers (which host the sites) and internet search engines (who display the sites) to comply with our requests in a responsive manner.

We also ask you, our valued customers, to be vigilant over counterfeit sites so you can help us to eradicate them.

Please do not take a risk if you think a site may be counterfeit.

Many counterfeit websites aren’t classed as a secure website, meaning their URL doesn’t start with HTTPS and the page doesn’t carry a small padlock symbol. Google have recently announced that secure pages which begin with HTTPS will appear higher in its search rankings, reducing the chances of a counterfeit or non-secure website appearing at the start of Google results.

If you have a suspicion, it is often for a valid reason. Counterfeit products are often nothing like the genuine item and are quite inferior in materials, quality and style. Such sites will also not send the item you ordered, it may take several weeks to receive the item and they may use your payment card details for other illegal purposes.

Helping you if you’ve bought a Counterfeit Product

If you believe you have bought a counterfeit product, you may be able to seek a refund from your bank or debit/credit card provider as a victim of counterfeit fraud. If you are seeking such a refund and wish for Bathmate to provide a brief authentication statement /serial check, then please send the following details to We will need you to provide the website URL and, for assessment and inspection purposes, at least five photographs of the item/s believed to be counterfeit including the seriel number located on the back of the instruction manual or retail box, in as much detail as possible. We are only able to confirm whether we believe the item is counterfeit or not following an inspection of your photographs. 

Please note we’re not able to reimburse money used to purchase items from counterfeiters but, by taking online enforcement action and assisting customers, Bathmate is doing its part in eliminating future incidents of counterfeiting.

eBay and other Auction Sites

We are not able to provide authentication statements in relation to the sales of products bought on eBay/amazon or other online auction sites. Bathmate cannot guarantee the authenticity of such products so does not recommend buying Bathmate products in this manner. The buyer must beware in respect of all such sales.

Enforcement Action

If you think you have purchased a counterfeit product you can check using the product identification code (PID) located on all bathmate products. Bathmate / Hydromax carry a unique 6 letter PID code, printed on the pump label. This code is your assurance of authenticity and proof that you are buying a genuyine product not an inferior countefeit copy.

Please use your PID to authenticate tyour product and register your warranty online at our support website:

Cloned Sites

Counterfeiters may attempt to 'clone' Bathmate’s official website using the same images Bathmate has used or which appeared in Bathmate's last season's range. The images often appear slightly blurred. Counterfeiters may then apply heavy discounts for all products to attract you to their site. The sites may look almost identical to Bathmate's website (or recent versions of it) in order to look ‘official’, ‘trustworthy’ and enticing for you to buy from but counterfeiters are using those images illegally and are not in any way affiliated to Bathmate.

Software detection services

Bathmate often reports counterfeit sites to well-known anti-virus software providers. If you have this protection and your software reports it is not safe, then the site may well be counterfeit.

How to spot a fake

  • Price
  • Build Quality
  • Place of purchase

We work hard with our retailers to ensure our pricing is kept fair. If you see a low priced pump, there is a good chance it will be a fake. We recommend you always buy from a recognised retailer or buy direct from the manufacturers websites: or All Bathmate products are made and manufactured in the UK.